Problems We are Asked to Solve

• Who are most valuable supporters – how do I find more?
• How can we raise the next € 5 - € 10 million?
• What should be my level of investment to grow?
• Is there a more productive approach to segmentation?
• Where are the pockets of gold in my data base?
• Can you tell me the people who are most likely to respond to one message versus the other?
• Which message generates the most value for each donor?
• How soon will I break even on this investment?
• Where will we end this fiscal year?
• If I invest in Major Donor activity, where should I focus?
• Are all my business models healthy? Are my key donors remaining engaged? Am I at risk of losing important donors?
• What activities and donors are generating the most long-term value?
• Can I double revenue in 3 or 5 years?
• Are my integrated making activities generating more money?
• How do I know whether we are just moving money around?