What is Keystone Intelligence?

Nonprofit organizations use direct marketing techniques to acquire and keep donors. They build up donor databases. These databases hold a lot of data and are valuable sources of information. Correctly analyzing this data ,converting it to the right information leads to more effective fundraising.

Keystone Intelligence combines data analysis with strategic planning and advice on integrated fundraising.
From data to information; from information to implementation.

Our sole focus is analysis -- which allows us to provide an independent and objective assessment of what the data reveals. This unique approach ensures that our findings are unbiased and recommendations can guide what will provide the greatest short and long-term return.

Keystone Intelligence...

• Can be used in combination with every database system.
• Can be used by fundraisers that manage their own fundraising programs but have no access to data analysis from their own database.
• Can be used by organizations that work with a (creative) direct marketing agency and need data analysis and strategic advice to steer the integrated fundraising program.
• Can be used by Financial managers and boards for answers on the Financial projections of the current year and the future.
• Can be used to build models and scenario’s for the future based on historical data.
• Can be used to create extra reports to add to the existing database reports that do not analyze that deep.

Benefits At A Glance

• Analysts are experienced non-profit professionals who understand the uniqueness of the community, so findings and recommendation are actionable depending on client.
• Independent perspective guides analyses that ensure no potential conflicts of interests – so the implementer is not the evaluator.
• Customized approach to answer the key performance question of each unique client.